Founder-led, not factory.
You work with builders and strategists, not a revolving door of account managers. We're invested in your success because we're directly involved.
Who We Are
Built for What Your Business Will Be.
We're a founder-led digital growth studio helping service businesses get found, chosen, and scaled.
The Name
Sera carries two meanings we live by. In French it means "will be"—we build for what your business is becoming, not what it is today. In Italian it means "evening"—the persistence to do the real work after the easy answers run out. A name for both ambition and grit.
SERA
/ˈsɛrə/
- ① 'will be' (French)
- ② 'evening' (Italian)
Built for what comes next.
Meet the Founder
Michael Cabana
Founder & Software Engineer
I'm a software engineer and the owner of Sera Tech. I started the company because I believe that, working independently, I can make a bigger impact on the tech industry in my city—giving businesses a holistic view of their digital footprint.
How We Work, What We Believe
Systems over shortcuts.
Growth compounds through measurement, iteration, and smart systems—not hype, not guarantees, not shortcuts. We build for the long game.
Measurable, not magical.
We show you how your growth connects to real business outcomes. Every recommendation comes with a metric to watch.
Honest about what works.
We tell you what we can do, what we can't, and why. No fake testimonials, no guaranteed rankings, no smoke. Just clear thinking and measurable work.
Who We Help
Service businesses serious about growth—agencies, consulting firms, B2B SaaS, local experts, and scaling founders. If you're tired of vague promises and want real visibility, conversion systems, and measurable results, we're here to build with you.
Let's Build Your Growth System.
Start with a free audit and let's find what's possible for your business.
Get a Free Growth Audit